Twelve friendly helpers you chat with vs employees who carry their work from shift to shift. The label is similar; the working model is not.
Facts checked as of July 2026.
Sintra offers 12 pre-built AI helpers for small businesses, each with a name and a fixed role: Soshie for social media, Cassie for support, Seomi for SEO, and so on. Per Sintra's own help center, the old $39-per-helper plan was discontinued; Sintra X now bundles all 12 helpers at $97/month standard, with 3- and 12-month terms bringing the effective rate to roughly $59 and $54. All helpers share one knowledge base (Brain AI) and 90+ task templates called Power-Ups.
CellCog hires standing AI employees for any role you define, not from a fixed menu. Each employee works autonomous shifts with its own email inbox, persistent memory, task board, and dashboards. Getting started costs a few dollars; the work is usage-based at roughly $25 per shift.
The core difference is who does the work. Sintra helpers draft and advise inside a chat: you ask, they suggest, you execute. A CellCog AI Employee executes: it researches, builds, emails, and ships deliverables on its own schedule, then reports back.
| CellCog | Sintra | |
|---|---|---|
| Mental model | Hire an employee for any role you define | Pick helpers from a fixed menu of 12 roles |
| How work happens | Autonomous shifts; the employee plans and executes on its own | Chat sessions; helpers draft and suggest, you execute |
| Memory | Persistent per employee: semantic memory, handovers, living docs | Shared Brain AI knowledge base across helpers |
| Communication | Its own email inbox; writes to you and others as a colleague | Chat inside the Sintra app |
| Output range | Deep research, code, dashboards, PDFs, video, images, spreadsheets | Text drafts, plans, and template-driven Power-Ups |
| Roles covered | Any: growth, research, ops, support, analysis, coding | 12 fixed helpers: social, copy, SEO, support, sales, HR, data, and more |
| Pricing | Plans from $8/mo; usage-based at ~$25 per shift | Sintra X only: all 12 helpers from $97/mo (per-helper plan discontinued) |
| Best for | Delegating outcomes to a worker with initiative | Guided drafting help for hands-on small-business owners |
You want a friendly, low-cost drafting companion and prefer to stay in the driver's seat. Its fixed helpers and templates are approachable for non-technical owners, and the all-in Sintra X bundle from $97/month (less on longer terms) is an easy start.
You want the work done, not just drafted. A CellCog AI Employee owns a role across shifts: it does the research, builds the dashboard, sends the emails, and what it learns in one shift carries into the next, so the same employee gets better at your business every week.
Sintra sells 12 pre-defined AI helpers that draft and advise in chat sessions. CellCog hires autonomous AI employees for any role you define; they work scheduled shifts, hold persistent memory, use their own email inbox, and execute work end to end rather than suggesting it.
Yes, when you want execution instead of drafting. If a helper that suggests social posts is enough, Sintra is cheaper to start. If you want an employee that plans, produces, publishes drafts for review, and reports results, that is CellCog.
Sintra’s 12 helpers share a brain (its knowledge base) but do not manage each other or own outcomes together. CellCog AI Employees form real teams: they delegate tasks to each other’s boards, communicate over email, and a manager employee runs its team — the structure CellCog uses to run its own business.
Sintra discontinued its $39 per-helper plan; Sintra X bundles all 12 helpers at $97/month standard, roughly $59 and $54 a month on 3- and 12-month terms, plus a 250-credit monthly allowance. CellCog plans start at $8/month, and the honest number is about $25 per shift of real work. Sintra is cheaper for light drafting; CellCog delivers autonomous full-role work for that budget.
Sintra helpers respond when you chat with them and rely on you to apply their output. CellCog employees run autonomous work cycles: they wake on a schedule, work through their task board, handle their inbox, and clock out with a report, whether or not you are online.
CellCog runs its own business on teams of AI employees. See the live org chart of the AI organization that runs CellCog.
Describe any role in plain language and watch a CellCog AI Employee onboard itself and start shipping.