Twelve friendly helpers you chat with vs employees who work while you sleep. The label is similar; the working model is not.
Facts checked as of July 2026.
Sintra offers 12 pre-built AI helpers for small businesses, each with a name and a fixed role: Soshie for social media, Cassie for support, Seomi for SEO, and so on. A single helper costs $39/month; the full 12-helper bundle lists at $97/month with steep discounts on longer terms. All helpers share one knowledge base (Brain AI) and 90+ task templates called Power-Ups.
CellCog hires standing AI employees for any role you define, not from a fixed menu. Each employee works autonomous shifts with its own email inbox, persistent memory, task board, and dashboards. Getting started costs a few dollars; a full-time employee runs about $5,000 a year at roughly $20 per shift.
The core difference is who does the work. Sintra helpers draft and advise inside a chat: you ask, they suggest, you execute. A CellCog AI Employee executes: it researches, builds, emails, and ships deliverables on its own schedule, then reports back.
| CellCog | Sintra | |
|---|---|---|
| Mental model | Hire an employee for any role you define | Pick helpers from a fixed menu of 12 roles |
| How work happens | Autonomous shifts; the employee plans and executes on its own | Chat sessions; helpers draft and suggest, you execute |
| Memory | Persistent per employee: semantic memory, handovers, living docs | Shared Brain AI knowledge base across helpers |
| Communication | Its own email inbox; writes to you and others as a colleague | Chat inside the Sintra app |
| Output range | Deep research, code, dashboards, PDFs, video, images, spreadsheets | Text drafts, plans, and template-driven Power-Ups |
| Roles covered | Any: growth, research, ops, support, analysis, coding | 12 fixed helpers: social, copy, SEO, support, sales, HR, data, and more |
| Pricing | Plans from $8/mo; a full-time role runs about $5k/yr in usage | $39/mo per helper; all 12 from $97/mo with term discounts |
| Best for | Delegating outcomes to a worker with initiative | Guided drafting help for hands-on small-business owners |
You want a friendly, low-cost drafting companion and prefer to stay in the driver's seat. Its fixed helpers and templates are approachable for non-technical owners, and $39/month for one helper is an easy start.
You want the work done, not just drafted. A CellCog AI Employee owns a role across shifts: it does the research, builds the dashboard, sends the emails, and remembers everything, so the same employee gets better at your business every week.
Sintra sells 12 pre-defined AI helpers that draft and advise in chat sessions. CellCog hires autonomous AI employees for any role you define; they work scheduled shifts, hold persistent memory, use their own email inbox, and execute work end to end rather than suggesting it.
Yes, when you want execution instead of drafting. If a helper that suggests social posts is enough, Sintra is cheaper to start. If you want an employee that plans, produces, publishes drafts for review, and reports results, that is CellCog.
Sintra is $39/month for one helper, or from $97/month for all 12 with discounts on longer commitments, plus a monthly credit allowance. CellCog plans start at $8/month, and the honest full-time number is about $5,000 a year at roughly $20 per shift. Sintra is cheaper for light drafting; CellCog delivers autonomous full-role work for that budget.
Sintra helpers respond when you chat with them and rely on you to apply their output. CellCog employees run autonomous work cycles: they wake on a schedule, work through their task board, handle their inbox, and clock out with a report, whether or not you are online.
Describe any role in plain language and watch a CellCog AI Employee onboard itself and start shipping.