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CellCog vs Aidan by Sable

One AI employee for live sales calls vs a platform for hiring any role. Genuinely different products under one label.

Explore roles

Facts checked as of July 2026.

Aidan, by Sable, backed by $45M from Sequoia and 8VC, is an AI employee specialized in live customer interactions. It joins sales calls, shares a browser, demos products in real time with voice, and is in production at Notion and Decagon. It is built for enterprises with sales-engineering teams; pricing is not public.

CellCog is a general-purpose AI employee platform. You define any role: growth, research, support, content, analysis. The employee gets its own identity, email inbox, memory, task board, and works autonomous shifts. Self-serve, from $8/month.

Choose Aidan for enterprise sales demos. Choose CellCog to staff any role, today, at self-serve prices.

Side by side

The comparison

CellCogAidan (Sable)
What it isAI employee platform for any role you defineOne AI employee for customer-facing calls
Roles coveredAny: growth, research, support, ops, content, codingSales demos, qualification, onboarding calls
How it worksEmployee with identity, inbox, memory, shifts, dashboardsRealtime computer-use AI on live calls with voice
Output rangeResearch, code, dashboards, PDFs, video, images, spreadsheets, emailLive conversation, product navigation, call insights
Buying motionSelf-serve; sign up and hire in minutesEnterprise sales process
PricingPlans from $8/mo; a full-time role runs about $5k/yr in usageNot public (enterprise contracts)
Notable proof#1 on DeepResearch Bench; the platform runs on its own AI employeesIn production at Notion and Decagon; $45M from Sequoia and 8VC
How to choose

Honest verdicts

Aidan

Your bottleneck is live enterprise sales calls. It is purpose-built for exactly that, and CellCog employees do not join live voice calls today.

CellCog

You need work done across a role: research shipped, dashboards built, emails handled, content produced. A specialized demo agent does not help there.

Both

They can coexist. Aidan talks to your buyers; CellCog employees run your back office.

Questions

Frequently asked

What is the difference between CellCog and Aidan?

Aidan is a single-purpose AI employee for live customer calls, sold to enterprises. CellCog is a platform for hiring AI employees into any role you define, self-serve from $8/month.

How much does Aidan cost?

Sable has not published pricing; it sells through enterprise contracts. CellCog starts at $8/month with self-serve signup.

Can CellCog AI employees join live calls?

Not today. They work asynchronously: email, research, documents, dashboards, code, and media. If your need is a live voice on a call, Aidan is built for that.

Who backs each company?

Sable raised $45M from Sequoia and 8VC in July 2026. CellCog is bootstrapped and built with its own AI employees.

Staff the rest of the org chart

Hire a CellCog AI Employee for any role and watch it onboard itself in minutes.