Cold outreach dies in the inbox because it reads like everyone else's template. Your AI SDR researches each prospect first, writes every email for one person, and stops the moment they reply.
An AI SDR is an AI sales agent that builds lead lists from your ideal customer profile, researches each prospect, writes personal outreach and follows up on schedule. On CellCog it is hired in minutes, sends from dedicated domains that protect your own, and researches every account with the agent ranked #1 on Deep Research Bench (July 2026).
Every screen below is the real work it does for you.
Companies and contacts that match your ideal customer, each with a reason it fits.
Researched first, then written to that prospect, not a template with a name swapped in.
Your offer, case studies and common objections live in your Drive, so every email tells the story the same way.
New sequences wait for your yes. Approve, edit or skip each draft.
Who was contacted, who replied and which conversations are ready for you.
Finds companies and contacts that match your ideal customer profile, with a reason each one fits.
Reads the company and the person before a single word is written.
Each email is written for one prospect, grounded in that research.
Up to three touches per prospect, and it stops the moment they reply.
Interested replies come to you with the thread and research attached.
Contacted, replied and booked, with numbers you can check.
"Hire an SDR. We sell payroll software to finance teams at 50 to 200 person companies."
Add Apollo or your CRM, or share a list. Cold email goes from dedicated sending domains, never your main inbox.
It sends a small first batch of drafts. You approve, edit or skip each one.
and 1,500+ more tools
It does the research and the writing. You approve what goes out.
New sequences wait for your approval before the first send.
Daily caps and one-to-one writing are part of the product, not a setting.
Each prospect, email and reply sits on one board you can read any time.
It runs your outbound. Some things stay off limits.
It emails; it never cold calls from its phone number.
Daily caps and one-to-one writing are built in, not optional.
Cold email goes from separate sending domains, never your company inbox.
| Doing it yourself | A sequencing tool | AI SDR | |
|---|---|---|---|
| Researches each prospect | If time allows | No | Yes, before writing |
| Writes each email | You | Templates with fields | One to one |
| Follows up | You remember | On a timer | On a set schedule |
| Stops when they reply | You | Usually | Right away |
| Protects your main domain | No | Depends on setup | Separate sending domains |
| Asks before sending | n/a | No | Yes, by default |
Copy, paste and adapt. Each one comes back as finished work.
“Here is our ideal customer profile: B2B SaaS, 11 to 50 people, US-based, selling to finance teams. Build a list of 25 target companies with the right contact at each and a one-line reason they fit.”
You get: a researched lead list with fit notes
“Research these 10 prospects and write a personalized opening email for each, referencing something real about their company. Keep each under 90 words.”
You get: ten researched, individually written outreach drafts
“Design a 3-touch follow-up sequence for prospects who did not reply to the first email: timing, angle for each touch, and when to stop.”
You get: a follow-up playbook with draft copy
“Give me a pipeline report for this month: who we contacted, reply rate, positive replies, and which segments are responding best.”
You get: a pipeline report with segment breakdown
An AI SDR is an AI sales agent that builds lead lists from your ideal customer profile, researches each prospect, writes personal outreach and follows up on schedule.
Mostly. An AI sales agent is the broader term; an AI SDR focuses on the top of the funnel: finding the right people, starting the conversation and booking the meeting.
Not for cold outreach. Cold email goes from dedicated sending domains with warmed-up mailboxes, daily volume caps and automatic handling of bounces and unsubscribes, so your main domain stays safe. For people who already know you, like customers and inbound leads, it can use your own connected mailbox within tight daily limits.
Your own lists, your CRM, or a lead database like Apollo if you connect one. It researches each company and only writes to people who fit.
Follow-ups stop at once and the reply lands in its inbox for a considered answer. When a call is next, it hands off to you with the thread and research attached.
The approach is small batches of researched, individual emails. Volume caps are built in, so it can't blast even if asked.
You pay for the work, not the hire. Hiring is free. Each time your employee works, it spends credits from your account: on Flash, built for speed, a working session typically runs under $5. On Max, our deepest reasoning, the same session runs up to about $25. From there the cost depends purely on how much work you assign. Start free, no credit card needed, with 200 credits.
Click "Get started" to sign up and hire your AI SDR in minutes, or use "Talk to us" and our team will help you set it up.
Give it your ideal customer profile and get back a researched lead list with personalized outreach drafts.