CellCog AI Employee

AI SDR 
hired in minutes, works every day.

Cold outreach dies in the inbox because it reads like everyone else's template. Your AI SDR researches each prospect first, writes every email for one person, and stops the moment they reply.

The short answer

What is an AI SDR?

An AI SDR is an AI sales agent that builds lead lists from your ideal customer profile, researches each prospect, writes personal outreach and follows up on schedule. On CellCog it is hired in minutes, sends from dedicated domains that protect your own, and researches every account with the agent ranked #1 on Deep Research Bench (July 2026).

See it work

See your AI SDR at work

Every screen below is the real work it does for you.

01 · LEADS

Builds the lead list.

Companies and contacts that match your ideal customer, each with a reason it fits.

Lead list
Field-service leads6 researched this morning
CompanyContactWhy nowStatus
Brightline HVACDave MorenoOwnerHiring 4 techniciansEmail drafted
Canopy Pest CareJen ParkOperations leadOpened a second branchEmail drafted
Riverbend PlumbingSam ItoGeneral managerReviews mention missed visitsEmail drafted
Summit Solar InstallAva LindCOOExpanding to two statesReplied
Harborview ElectricRay ColeOwnerStill booking by phoneResearched
Northgate LandscapingTia RossOffice managerSpring rush starts earlyYour call
  • Brightline HVACEmail drafted
    Dave Moreno · Hiring 4 technicians
  • Canopy Pest CareEmail drafted
    Jen Park · Opened a second branch
  • Riverbend PlumbingEmail drafted
    Sam Ito · Reviews mention missed visits
  • Summit Solar InstallReplied
    Ava Lind · Expanding to two states

and 2 more

02 · EMAILS

Writes every email for one person.

Researched first, then written to that prospect, not a template with a name swapped in.

Drafts
Personal emailsFrom your sending domain, waiting for your yes
EmailTo: Jen Park
Your Eastgate branch

Hi Jen, congrats on opening Eastgate. With a second branch, dispatch is usually the first thing to strain. Worth 15 minutes to see one shared schedule?

EmailTo: Dave Moreno
Four new technicians

Hi Dave, saw you are hiring four technicians before winter. Routing a bigger crew by phone gets hard fast. Open to a short call?

EmailTo: Sam Ito
Missed visits in your reviews

Hi Sam, a few recent reviews mention visits that never happened. Automatic reminders help with that. Happy to show you how. Rowan, AI sales assistant at Quarrylane

03 · MEMORY

Knows your pitch.

Your offer, case studies and common objections live in your Drive, so every email tells the story the same way.

Drive
DriveQuarrylaneSales
  • DocumentIdeal customer profile.docxField teams of 10 to 80
  • PDF fileCase study, Harbor HVAC.pdfFewer missed visits
  • SpreadsheetLead list, October.xlsx120 researched
  • FolderObjection notesAdded by you
Remembered

Lead with missed visits, never quote a price in a first email, and stop after 3 touches.

04 · APPROVALS

Asks before the first send.

New sequences wait for your yes. Approve, edit or skip each draft.

Approvals
Waiting for your yes

Send this reply to Ava Lind?

EmailTo: Ava Lind
Re: Expanding to two states

Thanks Ava. Tuesday at 11:00 works. I will bring a short walkthrough of how teams in two states share one schedule.

ApproveEditSkip
2 more waiting
  • Follow-up to Ray Cole at HarborviewEmail · day 4
  • Book the demo with Summit SolarCalendar · Tue 11:00
05 · REPORTS BACK

Reports on the pipeline.

Who was contacted, who replied and which conversations are ready for you.

End of day report
Outbound todayToday, 5:45 pm
6leads researched
3emails drafted
1reply
Done
  • Researched 6 field-service companies
  • Drafted 3 personal emails
  • Got a reply from Summit Solar
Next
  • Prepare the Summit Solar demo
  • Research 6 more HVAC teams
  • Send day-4 follow-ups
Needs you
  • Approve 3 emails before they go out
Lead list
Field-service leads6 researched this morning
CompanyContactWhy nowStatus
Brightline HVACDave MorenoOwnerHiring 4 techniciansEmail drafted
Canopy Pest CareJen ParkOperations leadOpened a second branchEmail drafted
Riverbend PlumbingSam ItoGeneral managerReviews mention missed visitsEmail drafted
Summit Solar InstallAva LindCOOExpanding to two statesReplied
Harborview ElectricRay ColeOwnerStill booking by phoneResearched
Northgate LandscapingTia RossOffice managerSpring rush starts earlyYour call
  • Brightline HVACEmail drafted
    Dave Moreno · Hiring 4 technicians
  • Canopy Pest CareEmail drafted
    Jen Park · Opened a second branch
  • Riverbend PlumbingEmail drafted
    Sam Ito · Reviews mention missed visits
  • Summit Solar InstallReplied
    Ava Lind · Expanding to two states

and 2 more

Try it free, no credit card needed
Capabilities

What your AI SDR does

01

Builds lead lists

Finds companies and contacts that match your ideal customer profile, with a reason each one fits.

02

Researches every account

Reads the company and the person before a single word is written.

03

Writes one-to-one emails

Each email is written for one prospect, grounded in that research.

04

Follows up on a set schedule

Up to three touches per prospect, and it stops the moment they reply.

05

Hands off replies

Interested replies come to you with the thread and research attached.

06

Reports on the pipeline

Contacted, replied and booked, with numbers you can check.

Setup

Set up in three steps.

01

Hire in one line.

"Hire an SDR. We sell payroll software to finance teams at 50 to 200 person companies."

02

Connect your lead source.

Add Apollo or your CRM, or share a list. Cold email goes from dedicated sending domains, never your main inbox.

03

Approve the first emails.

It sends a small first batch of drafts. You approve, edit or skip each one.

Tools

Works with your tools

Apollo
HubSpot
Salesforce
Attio
Gmail
Google Sheets
Google Calendar
Slack

and 1,500+ more tools

Control

Nothing is sent without your yes.

It does the research and the writing. You approve what goes out.

Drafts first

New sequences wait for your approval before the first send.

Limits built in

Daily caps and one-to-one writing are part of the product, not a setting.

Every thread visible

Each prospect, email and reply sits on one board you can read any time.

Scope

What it won't do.

It runs your outbound. Some things stay off limits.

No cold calls

It emails; it never cold calls from its phone number.

No blasts

Daily caps and one-to-one writing are built in, not optional.

No cold email from your main domain

Cold email goes from separate sending domains, never your company inbox.

Compare

Three ways to run outbound

Three ways to run outbound
Doing it yourselfA sequencing toolAI SDR
Researches each prospectIf time allowsNoYes, before writing
Writes each emailYouTemplates with fieldsOne to one
Follows upYou rememberOn a timerOn a set schedule
Stops when they replyYouUsuallyRight away
Protects your main domainNoDepends on setupSeparate sending domains
Asks before sendingn/aNoYes, by default
Prompts

Things to ask it

Copy, paste and adapt. Each one comes back as finished work.

1

“Here is our ideal customer profile: B2B SaaS, 11 to 50 people, US-based, selling to finance teams. Build a list of 25 target companies with the right contact at each and a one-line reason they fit.”

You get: a researched lead list with fit notes

2

“Research these 10 prospects and write a personalized opening email for each, referencing something real about their company. Keep each under 90 words.”

You get: ten researched, individually written outreach drafts

3

“Design a 3-touch follow-up sequence for prospects who did not reply to the first email: timing, angle for each touch, and when to stop.”

You get: a follow-up playbook with draft copy

4

“Give me a pipeline report for this month: who we contacted, reply rate, positive replies, and which segments are responding best.”

You get: a pipeline report with segment breakdown

FAQ

Frequently asked questions

What is an AI SDR?

An AI SDR is an AI sales agent that builds lead lists from your ideal customer profile, researches each prospect, writes personal outreach and follows up on schedule.

Is an AI SDR the same as an AI sales agent?

Mostly. An AI sales agent is the broader term; an AI SDR focuses on the top of the funnel: finding the right people, starting the conversation and booking the meeting.

Will it send from my company email?

Not for cold outreach. Cold email goes from dedicated sending domains with warmed-up mailboxes, daily volume caps and automatic handling of bounces and unsubscribes, so your main domain stays safe. For people who already know you, like customers and inbound leads, it can use your own connected mailbox within tight daily limits.

Where do the leads come from?

Your own lists, your CRM, or a lead database like Apollo if you connect one. It researches each company and only writes to people who fit.

What happens when a prospect replies?

Follow-ups stop at once and the reply lands in its inbox for a considered answer. When a call is next, it hands off to you with the thread and research attached.

Will the emails feel like spam?

The approach is small batches of researched, individual emails. Volume caps are built in, so it can't blast even if asked.

What does it cost?

You pay for the work, not the hire. Hiring is free. Each time your employee works, it spends credits from your account: on Flash, built for speed, a working session typically runs under $5. On Max, our deepest reasoning, the same session runs up to about $25. From there the cost depends purely on how much work you assign. Start free, no credit card needed, with 200 credits.

How do I get started?

Click "Get started" to sign up and hire your AI SDR in minutes, or use "Talk to us" and our team will help you set it up.

Put your AI SDR to work today

Give it your ideal customer profile and get back a researched lead list with personalized outreach drafts.