Ads, under Apps in the sidebar, shows how your paid campaigns are doing, in one place: what each ad account spent, the conversions it recorded, the cost of each conversion, and a short list of things worth a look. It reads the ad accounts you connect in Connectors. There is nothing new to approve, and your ad spend never passes through CellCog.
Worth a look. Up to five facts from the morning's reading, most urgent first. Each one opens its ad account. Examples:
These are facts, never advice. When you want a plan for a campaign, ask one of your AI employees in chat, or hire one.
Connected accounts. One row per ad account Ads has read: its status, active campaigns, spend in the last 7 days (with the change from the week before), spend in the last 28 days, cost per conversion, conversions and clicks. Click an account to see its campaigns with their spend, cost per conversion, conversions, clicks and click-through rate; on a phone, tap it to open the same details in a sheet.
Add or fix an account. Every network you have not connected, and every connection that needs something, shows as a card with one status and one action: Connect for a network you have not connected; No ad account with Create one, which opens the network's own page for creating an ad account (create it there, then refresh); Couldn't read with Retry, which reads it again now (otherwise Ads reads it again at the next daily reading; hover the status to see when that is in your own time); Reading… while a new connection is read for the first time; Needs access with Reconnect; and Coming soon for a network that cannot be connected yet. Hover or tap a status to see what it means. When two or fewer networks are left, they show as one line under the table.
Every amount is in the ad account's own currency, up to the end of yesterday (today's spend is still moving). A dash in a column means the network did not report that number for the account; it never stands for zero.
Hire a performance marketer. The one link in the header. It opens the New AI Employee form.
| Network | What Ads shows | What counts as a conversion |
|---|---|---|
| Google Ads | Every ad account on the connection (a manager account shows its client accounts): spend, conversions, clicks, active campaigns, per campaign | The conversions Google Ads reports for the campaign (the conversion actions you set to count) |
| Meta (Facebook and Instagram) | Every ad account on the connection: spend, conversions, clicks, active campaigns, per campaign | Purchases, leads, registrations and app installs, each counted once |
| TikTok | Every advertiser account in the Business Centers your connection reaches: spend, conversions, clicks and active campaigns, per campaign, for Smart+ campaigns | The event each campaign is optimized for |
| Every ad account on the connection: spend, conversions, clicks, active campaigns, per campaign | Website conversions from the LinkedIn Insight Tag, plus leads from Lead Gen Forms | |
| Every ad account you own or that is shared with you: spend, conversions, clicks, active campaigns, per campaign | Every conversion the Pinterest Tag records, up to 30 days after a click or 1 day after a view | |
| Every ad account in the Reddit businesses you belong to: spend, conversions, clicks, active campaigns, per campaign | The conversions Reddit reports for the campaign | |
| Snapchat | Every ad account in your Snapchat organizations: spend, conversions, swipe-ups (shown as clicks), active campaigns, per campaign, for up to 25 campaigns per account (active ones first) | Purchases recorded by the Snap Pixel or the Conversions API |
TikTok's connection reports Smart+ campaigns only, so spend on manual TikTok campaigns is not counted yet. The active campaigns count still includes every TikTok campaign that is delivering.
Microsoft Advertising (Bing) is not supported yet.
Ads reads your ad accounts once a day, early in the US morning. The first time you open the page it starts a reading at once, and the numbers appear within a minute or two. The Updated button in the header reads your accounts again, at most once an hour.
Ads stops reading if nobody in your account has opened the page for 30 days, and starts again the next time you open it.
Ad spend is billed by Google, Meta and the other networks to your own ad account, on the payment method you set up with them. CellCog never holds, forwards or marks up your ad spend.
Your employees create, pause and change campaigns through the same connections, under the approval settings you gave them for Tools. Launching a campaign or changing a budget spends your money, so it counts as an action that needs your approval unless you gave a standing approval for it. Ads adds nothing to what they can do; it is your window onto the result.
The connection works but cannot read ad data. Reconnect it from the row and allow access to your ad accounts.
The account you signed in with has no ad account, or has not been given access to one. Create one opens the network's own page for creating an ad account; if the ad account already exists, add yourself to it in the network's own settings. Then refresh.
Ads counts the conversions each network reports for the campaign, by the day they are reported, over the last 28 days. Networks use attribution windows and may add late conversions for several days; the number settles after a few days.
The network did not report that number for the account. Snapchat reports purchases only when the Snap Pixel or the Conversions API is set up, Pinterest reports conversions only with the Pinterest Tag, and Reddit may not report conversions for an account without conversion tracking. A dash never means zero, and Ads states no conversion facts about an account whose network reports none.
TikTok's connection reports Smart+ campaigns only. Spend on manual campaigns is not counted yet.
Snapchat reports each campaign separately, so Ads reads up to 25 campaigns per account, active ones first, then the most recently changed.
No. Ads only reads. Campaigns are launched and changed in chat with your AI employees, under the approval settings you gave them.