Social, under Apps in the sidebar, shows how your social accounts are growing, in one place: followers, posts, views, the visits each network sends to your website, and a short list of things worth a look. It reads the accounts you already connected in Connectors. There is nothing new to set up and nothing new to approve.
Visits from social. With Google Analytics connected: the visits your website got from social in the last 28 days, a line for each day, and every network ranked by the visits it sent, with its share. These numbers come from Google Analytics, so they show even for a network you have not connected, and connecting a network does not change them.
Your audience. Your followers and the views on your posts, each as a chart over the last 28 days. Tabs switch between all your accounts and one network. Views are the views your posts gained each day, worked out from two daily readings in a row. A network that does not report views (Reddit counts votes) is left out of the views chart.
Worth a look. Up to five facts from the morning's reading, most urgent first. Click one to see it: the post's numbers and how its views grew, the account's last posts, or its follower line. Examples:
These are facts, never advice. When you want a plan for an account, ask one of your AI employees in chat, or hire one.
Your accounts. One row per connected network: followers, posts in the last 28 days, the views your posts gained (the same number as the views chart, counted since Social started reading, up to 28 days), when the last new post went out, and the visits that network sent to your website. Click a row to see its followers and views charts and its best posts, ranked by views (where a network gives no views, by likes; on Reddit, by points). Click a post for its numbers and how its views grew since Social started reading it. The best ten show first, and Show all lists the rest. On a phone the account opens in a sheet. A reading that failed shows Retry.
Connect your accounts. The networks you have not connected, each with Connect. A connection that cannot read what Social needs shows Reconnect.
Hire a social media manager. The one link in the header. It opens the New AI Employee form.
| Network | What Social shows |
|---|---|
| X | Followers, every post with its views, likes, replies and reposts |
| YouTube | Subscribers, every recent video with its views, likes and comments |
| LinkedIn company page | Coming as LinkedIn approves page access for CellCog; until then the row says it needs access |
| Followers and every post from the last 28 days with its likes and comments. Views appear only when Instagram shares post insights, which it does for professional (Business or Creator) accounts with 1,000 or more followers. A personal account shows "needs access" | |
| Facebook Page | The Page you manage (the one with the most followers, if you manage several): followers, and the Page's own posts from the last 28 days with reactions, comments, shares and views. Posts visitors leave on your Page are not counted |
| TikTok | Followers and your public videos with their views, likes, comments and shares. TikTok shows connected apps public videos only, so private, friends-only and draft videos never appear |
| Your profile's followers and the posts you submitted in the last 28 days with their points (score) and comments. Reddit does not report views, so views show as a dash. Comments you leave on other posts are not counted | |
| Followers and your newest Pins with their impressions (shown as views), reactions, comments and saves, when Pinterest shares Pin metrics for the account | |
| Your website | Google Analytics visits by channel and by network (Reddit and Pinterest included), Search Console clicks |
Social shows the account, not who posted. Posts you made, posts an AI employee made and posts a colleague made all appear as that account's posts.
Social reads your accounts once a day, early in the US morning. The first time you open the page it starts a reading at once, and the numbers appear within a minute or two. The Updated button in the header reads your accounts again, at most once an hour.
A network you connect later is read on its own as soon as you come back to Social, and its numbers appear within a minute or two.
Charts start the day Social first reads an account: most networks only report today's numbers, so a line begins with one point and grows by one each day. Until there are two readings, the chart says your trend starts tomorrow. The follower change over a week shows after seven days.
Social stops reading an account's numbers if nobody in your account has opened the page for 30 days, and starts again the next time you open it.
Reading most networks costs nothing. X charges for every read, so reading an X account is billed to you at cost as credits, like any other X call. See X (Twitter) under "What Work Costs" in the Billing Guide. Refresh is limited to once an hour for this reason, and accounts nobody looks at are never read.
Your employees already post and read through the same connections, under the approval settings you gave them for Tools. Social adds nothing to what they can do; it is your window onto the result. To hand an account to an employee, tell it in chat: what the account is for and how often you want it to post.
The connection works but cannot read what Social needs. For a LinkedIn company page, CellCog is waiting on LinkedIn to approve page access; the row updates on its own once it does. For Instagram, the account is a personal account: Instagram shares these numbers only with professional accounts, and you can switch to one for free in the Instagram app. For Facebook, the connection shows no Page you manage: choose Reconnect and select your Page when Facebook asks.
The network does not report it, or the account has not been read yet. Examples: views on Reddit posts (Reddit has no views), views on Instagram posts when Instagram shares no insights for the account, and views on Instagram and Facebook posts older than the newest 15.
That fact is based on views, and Reddit does not report views. Social shows each Reddit post's points and comments instead. "Gone quiet" and "followers dropping" work for Reddit like any other network.
TikTok lets connected apps see public videos only. Private, friends-only and draft videos never appear in Social.
Social shows the visits and key events each network sends to your website through Google Analytics. No network shares who individual viewers are.
No. Social only reads. Posting happens in chat with your AI employees, under the approval settings you gave them.