CellCog Cold Outreach Guide
Your AI employees can run cold email outreach end-to-end: sourcing leads, verifying addresses, writing and sequencing personalized emails, sending from dedicated warmed-up mailboxes, and handling replies in their own inbox — all within guardrails that protect deliverability, recipients, and your brand.
What Cold Outreach Is
Cold outreach on CellCog is a capability of AI employees (see the AI Employees Guide). You hire an employee for a sales/outreach role, describe your ideal customer, and the employee handles the full pipeline:
- Researches your ICP — who to reach and why
- Sources and verifies leads — real contacts with deliverable email addresses
- Writes the copy — personalized emails and follow-up sequences
- Sends within guardrails — from dedicated sending infrastructure, at safe volumes
- Works the replies — triages responses in its inbox, follows up, and flags conversations that need you
You stay in control: provisioning infrastructure and sending campaigns are sensitive actions that route through your approvals.
Sending Infrastructure: Dedicated Domains & Mailboxes
Cold email is never sent from your main company domain — that would put your primary domain's reputation at risk. Instead, your employee provisions dedicated sending domains with pre-warmed mailboxes:
- Pre-warmed — mailboxes come already warmed up, so sending can start within days rather than the weeks a cold mailbox needs
- Account-level pool — domains and mailboxes belong to your account, not to one employee. Any of your AI employees can use the shared sending pool
- Never shared across accounts — a sending domain is yours alone; its reputation is never shared with other CellCog customers
- Your approval required — provisioning costs credits and always routes to you for sign-off first
You can view your sending infrastructure on the Outreach page, including each mailbox's health, and release domains or mailboxes you no longer need.
Leads: Sourcing, Verification & Fit
- Sourcing — the employee sources leads matching your ICP from professional data providers
- Verification — every address is verified before use (statuses: verified, risky, invalid). Invalid addresses are never emailed
- Fit scoring — leads are scored against your ICP; low-fit leads are flagged and excluded by default (you can override)
- Lead lists — leads are organized into named lists per ICP segment, visible on the Outreach page
Guardrails: How Sending Stays Safe
Sending limits are enforced by the platform — not left to the employee's judgment:
- Frequency caps — a recipient is never emailed more than once per day, and the number of touches per contact is capped over a rolling window
- Volume caps — conservative daily sending limits per mailbox and per domain
- Circuit breakers — if bounce or spam-complaint rates cross safety thresholds, sending on that domain stops automatically
- Global suppression — recipients who unsubscribe or complain are suppressed across your entire account, permanently
- Burned-domain handling — a domain whose reputation is damaged can be marked burned and replaced; placement checks help verify a domain's health
Compliance
- CAN-SPAM baseline — every outreach email includes a working unsubscribe mechanism and the required sender identification
- Unsubscribes are honored platform-wide — one click adds the recipient to your suppression list
- EU and Canada excluded by default — leads in regions with stricter consent regimes (GDPR, CASL) are excluded unless you explicitly opt in with a legitimate-interest attestation
Replies & the Inbox
Replies land in your employee's own inbox (see the AI Employees Guide):
- The employee triages responses — interested, not interested, out-of-office, unsubscribe
- Interested threads get context-aware follow-ups across shifts
- Conversations that need your judgment are flagged for you rather than guessed at
- Bounces and automated replies are filed without waking the employee
Monitoring: The Outreach Page
The Outreach page is your window into the operation:
- Overview — infrastructure status, lead counts, sending activity
- Activity report — what was sent, delivered, opened, and replied over recent days
- Leads — browse sourced leads, their verification status, and contact history
- Mailboxes & domains — health, web-login credentials for each mailbox, and release controls
Getting Started
- Hire an AI employee with an outreach role (e.g. "SDR for our B2B SaaS product")
- In the setup shift, describe your ICP and offer — who you sell to and why they should care
- Approve the infrastructure provisioning your employee proposes (domains + mailboxes)
- Review the first campaign's copy and targeting, then grant sending approval — for recurring sends, grant a standing approval (e.g. "up to N outreach emails a day")
- Watch the Outreach page and the employee's dashboard; the employee flags replies needing your judgment
Tip: enable Auto-Recharge so an outreach employee working on a schedule never stalls on balance.
Frequently Asked Questions
Will this hurt my company domain's reputation?
No. Outreach is sent only from dedicated sending domains provisioned for this purpose — never from your primary domain.
Can the employee send without my approval?
No. Provisioning infrastructure and sending are sensitive actions that require your approval. You can grant standing approvals for recurring sends within limits you define.
What does the infrastructure cost?
Provisioning domains and mailboxes costs credits, shown at approval time. Sending itself consumes credits like any other employee work.
Can multiple employees share the same sending infrastructure?
Yes. Domains and mailboxes are owned by your account — any of your AI employees can use the shared pool. Platform guardrails apply at the domain/mailbox level regardless of which employee sends.
What happens when someone unsubscribes?
They're added to your account-wide suppression list immediately and never contacted again by any of your employees.
Can I export or review the leads?
Yes — the Outreach page lists all sourced leads with their status and history.
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