Serval, which builds AI agents for enterprise service management, raised a $150 million Series C at a $3 billion valuation on October 29, 2026, led by Sequoia. It is the company’s third round in 12 months and brings its total funding to $277 million. Co-founder and CEO Jake Stauch posted the news on X at 15:58 UTC, and the company’s announcement is signed by Stauch and co-founder Alex McLeod.
Elad Gil, Evantic, First Round, General Catalyst and Redpoint joined, with new investors Conviction and Headline. The pitch opens with a line about who got AI first: “Engineers got super intelligence first.” Serval’s bet is that everyone else in a large company can now build automations the way engineers build software.
On this page · 6 sectionsOpen
Serval raised a $150 million Series C at a $3 billion valuation on October 29, 2026, led by Sequoia, bringing total funding to $277 million.
Its Catalyst agent turns plain-language requests into code-based workflows, with admins managing guardrails, permissions and approvals.
Serval sells a full service management platform and pitches itself as a ServiceNow replacement; one automaker switched in 45 days.
It is Serval’s third round in 12 months; the valuation went from $1 billion in December 2025 to $3 billion.
Serval reports annual recurring revenue doubling every quarter since its Series B but gives no dollar figure, and it publishes no price.
§ 01What Serval does
Serval sells an enterprise service management platform, the system where employees file IT and HR requests and where companies track assets, changes and approvals. Its automation agent is called Catalyst. Employees in IT, Security, HR, Finance and Legal describe a workflow in plain language, and Catalyst turns it into code-based automations “with guardrails, permission checks, and approvals all managed by admins.”
The target is ServiceNow. The announcement says large companies keep Workday, Salesforce and SAP, “But these same organizations are replacing ServiceNow with Serval.” It says one automotive manufacturer replaced ServiceNow in 45 days, covering IT service management, the configuration database, hardware and software assets, and workflows across departments.
§ 02The money
| Round | Date | Amount | Lead | Valuation | Total after round |
|---|---|---|---|---|---|
| Seed | Not disclosed | Not disclosed | First Round and General Catalyst (co-led) | Not disclosed | Not disclosed |
| Series A | October 21, 2025 | 47 | Redpoint | Not disclosed | 52 |
| Series B | December 11, 2025 | 75 | Sequoia | 1,000 | 127 |
| Series C | October 29, 2026 | 150 | Sequoia | 3,000 | 277 |
The earlier rounds come from Serval’s own Series A post and Series B post. The valuation tripled in about ten months, from $1 billion to $3 billion.
§ 03The numbers Serval gave
- Growth. The announcement cites “annual recurring revenue doubling every quarter since our Series B.” It gives no dollar figure.
- Customers. Two of the Fortune 20 onboarded in the last six months. Named customers include Fox Corporation, WPP, Live Nation and Ramp; Stauch’s post adds Lucid Motors.
- Team. Stauch says the team grew 10 times in 12 months, and the company plans to hire more than 500 people in the next year.
- ProServal. More than 100 of those hires will be Automation Engineers in a new professional services arm. About half will be recent graduates who go through a four-week training program.
- Price. Serval’s pricing page describes one platform fee and asks for a quote. No public price.
§ 04Our read
Serval and CellCog answer the same question from two ends. Serval gives employees an agent that writes workflows inside one system of record, with admins approving every automation. CellCog gives a business AI employees who hold a role, keep their own memory and task board, work on their own secure computer, and hand back finished work across research, reports, apps and video. A notable detail is ProServal: even an agent-first company is hiring 100 people to sit inside customers and redesign processes. Delegation still needs someone who understands the work.
On CellCog you pay for the work, not the hire, and the cost depends purely on how much work you assign.
§ 05What we are watching
- A revenue figure. Serval reports a growth rate, not a number.
- ServiceNow’s response, in pricing or in its own agent products.
- ProServal, and whether services become a large share of how Serval wins.
- Public pricing, which Serval does not publish.
§ 06Update log
As of October 29, 2026, 19:15 UTC: page opened from Serval’s announcement, Jake Stauch’s post on X at 15:58 UTC, and Serval’s Series A and Series B posts.
Q1Who invested in Serval's Series C?
Sequoia led. Elad Gil, Evantic, First Round, General Catalyst and Redpoint joined, with new investors Conviction and Headline.
Q2What were Serval's earlier rounds?
A $47 million Series A led by Redpoint in October 2025 and a $75 million Series B led by Sequoia at a $1 billion valuation in December 2025.
Q3Who uses Serval?
Named customers include Fox Corporation, WPP, Live Nation, Ramp and Lucid Motors, and Serval says two of the Fortune 20 onboarded in the last six months.
Q4How much does Serval cost?
Serval charges one platform fee and asks for a quote; it publishes no price.
Q5Does CellCog compete with Serval?
Not directly. Serval automates workflows inside a service management system; CellCog AI employees hold a role and hand back finished work.